Remote Marketing Manager anywhere in USA
Location:
United States
Candidates outside of the U.S. are encouraged to apply as Greenback is a virtual working environment.
Candidates outside of the U.S. are encouraged to apply as Greenback is a virtual working environment.
Greenback
Expat Tax Services is a company that specializes in preparing tax returns for
Americans living overseas. We are a highly energetic, positive, resourceful
team working virtually across the globe. We believe that executional excellence
is key to success. We are currently seeking a Remote Marketing
Manager who wants to join us for the long term and quickly become an
integral part of our fast paced, high growth business.
The Remote
Marketing Manager is responsible for the entire marketing strategy, forecast and
day-to-day management of all marketing activity for users on site, leads,
prospects, new, repeat and existing customers.
The ideal
candidate requires someone who has deep understanding of marketing strategy,
the marketing funnel and driving specific behaviors at key times. Experience in
people management and resource planning, technology and system processes, as
well as a deep analytical understanding and a passion for new business
development, is essential.
A strong
understanding of the digital marketing concepts, funnels and lifecycle stages
and strategies is strongly preferred. Knowledge and experience with WordPress,
CRM (Salesforce) and marketing automation (Hubspot) is also a plus.
Essential
Duties and Responsibilities
Respond to
and perform a variety of functions including:
- Manage entire user experience
on website end-to-end in WordPress
- Project management of all
website initiatives, projects and redesigns with web developer and
designers
- Manage execution of our SEO
strategy including developing and launching Google Adwords campaigns,
monitoring keywords, weekly and monthly reporting and optimizing landing
pages for conversion
- Maintain a solid understanding
of lead generation best practices and user behavior to create
communications and campaigns that drive targeted calls-to-actions
throughout the year
- Maintain a solid understand of
marketing funnels and awareness of what/how drives key behaviors
- Oversee all business
development and act as day-to-day single point of contact for external
partners
- Develop, manage and execute A/B
testing plans and nurture an environment of constant test and learn with
the team
- Leverage all technical aspects
pertaining to the website and SEO, reporting and communications.
- Gather insights, manage
tracking and reporting on new leads, prospects and customers and other key
marketing KPIs by:
- Pulling and distributing
reports using marketing automation and Salesforce
- Reporting on weekly, monthly
and quarterly KPIs to upper leadership and management team
The
minimum education requirements are:
Bachelors
Degree in a related field strongly preferred, or equivalent experience
The
minimum experience requirements are:
- 3-5 years significant previous
marketing management experience
- Strong project management,
analytical, creative and problem-solving skills
- Incredible attention to detail
and proofreading skills
- Build and maintain a roster of
freelancers to ensure that we have a relationship with high quality
talent, particularly in the areas of design, development (web), SEO,
HubSpot, etc.
- Marketing strategy and content
calendar development understanding
- Demonstrated track record of
increased work responsibility
- Demonstrated success with
analysis and ongoing improvement of areas of ownership
- Excellent written and verbal
communication skills
Applied
knowledge and experience in the following is a plus:
- Project
management
- Customer segmentation and
personas, personalization strategies and test design
- HubSpot
- Salesforce
- Customer experience and user
interface design
- Experience
living as an expat
This is a
work from home, full time long-term contractor role.
If you are
interested in learning more about this exciting opportunity, please submit your
CV/resume and a cover letter that describes your salary requirements, qualifications
and why you are interested in working with Greenback. Your cover letter must
contain a summary of your qualifications and why you are interested in working
with us. Submissions that do not include a resume AND cover letter will not be
considered.
Post a Comment