TofuKitty Club: E-commerce Content Marketer

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TofuKitty is a startup, but fast growing company that offers a revolutionary, environmentally friendly plant-based kitty litter on auto ship! We're looking for an experienced content marketer who also loves cats!

This role is a hybrid marketing/content creator type of position. We are notlooking for someone to just churn out some blog posts or remember to post new content to facebook. We're not looking for someone who needs to be told what to do or what to create. We're not looking for someone who needs to be managed. We're looking for someone who can set, measure, and meet KPIs as well as create excellent content with a very high attention to detail. You will should be able to conceptualize, create, measure, report, and optimize entire journeys from content to customer without being told what, when, or how - we will not hold your hand or micromanage you. You'll be required to perform (and prove it), and be compensated for great performance. 

This is a fully remote, contract position with a potential for regular bumps in salary based on performance. Apply here:

Here are some of the things you'll be doing:
  • Creating marketing graphics, infographics, and PDF e-books
  • Writing quality content for blog posts, newsletters, and the above
  • Working with paid advertising managers to write content for landing pages for paid traffic
  • Identifying and creating content plans to rank for specific keywords (content-focused SEO)
  • Putting together visually appealing newsletters
  • Creating polls/surveys and more to find out as much as possible about our current target audience, as well as experimenting with new audiences / personas
  • Creating entire lead generation sequences (Content > Optin > Extra Data Collection > Lead Magnet Deliverable > Targeted Followup Lead Nurture, and then ongoing optimization and reporting on this)
  • Social media management, engagement, and collaboration

Here are some of the tools you'll be using or should at least be familiar with and ready/willing to get up to speed using them:
  • A graphics platform or platforms of your choice
  • HotJar
  • Drip
  • ManyChat
  • AHREF's (or similar)
  • Typeform
  • Airtable
  • Asana
  • Apester

Here are some of the KPI's and reporting you'll be expected to provide:
  • Reports on the KPI goals of the content created
  • How people use, interact with, and what they do after viewing your content
  • Leads generated with your content
  • Split testing and ongoing optimization of key content journeys

What we require from a successful applicant:
  • An excellent portfolio of written and visual marketing content
  • Experience creating entire content journeys (Content > Optin > Extra Data Collection > Lead Magnet Deliverable > Targeted Followup Lead Nurture, and then reporting and ongoing optimization on this) in E-commerce 
  • Incredible attention to detail
  • Apply by sending over your portfolio and a paragraph about yourself (with some bullet point wins) along with a suggested content journey from first time visit to conversion (take a look at https://tofukittyclub.comfirst) with some bullet points about every step in the journey. If you do this, we will follow up asking for a resume and more info if we like what we see. Like we said...attention to detail! 

What would earn you bonus points during the hiring process:
  • Experience in the pet industry
  • Remote work experience, preferably using Asana
  • Ability to edit and add text effects to video 
  • Ability to create shirt marketing videos
  • Proven experience creating, implementing, analyzing, and driving high ROI using content marketing in e-commerce 

What we don't do:
  • We don't micromanage
  • We don't waste your or our time with “company culture” 
  • We don't waste your or our time BSing in slack
  • We don't make you physically show up anywhere or to anything, ever
  • We avoid long meetings (actually, we try to avoid them completely)

That means that you:
  • Must be incredibly self-motivated and really eager to create (and prove) your ROI
  • Must be very communicative in Asana
  • Will work closely with the owner / head marketer 
  • Can't be afraid to work in a position that requires you to perform
  • Shouldn't really care about fluff (think: anything done by a Silicon Valley startup...) and should care about ROI

  • Hardware & software if/as needed
  • Free litter
  • 100% remote
  • No BS, just performance 
  • Good performance? Earn more cash.
  • Everything listed in “What we don't do” (see above)

To apply:

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