Growth Product Manager Job
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Product Manager Job
What We Do
Simply put,
we make websites easier to use. Through a scientific method of determining which
site improvements result in actual performance improvements, we replace the old
way of designing sites through gut feel and management opinions with designing
sites through data. Tactically speaking, clients come to us for both strategic
direction and to supplement their internal teams.
The Product
Manager
As a
Product Manager at CROmetrics, you will be a hybrid product manager, strategic
thinker, account manager and data analyst. Your primary role is to partner with
our clients to improve their websites through data-driven experimentation and
personalization. A Product Manager spends much of their time interfacing with
clients, designers and engineers. On the client side, the PM must be able to
generate data-driven ideas that will improve revenue and other key metrics on
client websites.
As a PM,
you will be leading all A/B testing and personalization experimentation for the
client, which includes the following:
Partnering
with the client for the ideation, prioritization, road-mapping, design, and
approval process for all hypotheses generation and experimentation
Diving deep
into the results to deliver the data story, learnings and recommendations from
the experiment
Collaborating
with a remote team of engineers, designers and other PMs to support experiment
ideation and execution
Managing
all aspects of the client relationship from daily experiment monitoring to
kicking off the renewal process to evangelizing the value of CROmetrics
In
addition, as a CROmetrics team member, you will:
Support the
professional growth of the team through leading and/or participating in ongoing
training, e.g. book club
Engage in
non-client related activities that help grow our business, e.g. writing the PM
job description or delivering hypotheses and mock-ups for a sales deck
Actively
participate in our remote culture
Who we’re
looking for
Our most
successful candidates have the following skills/experience/traits:
5+ years of
professional experience working in digital product management, user experience
design or similar roles on consumer-facing web products
Demonstrated
extremely strong presentation and communication skills
Built and
delivered product roadmaps full of winning and losing ideas
Passion for
using data to improve user experiences
Hands-on
experience analyzing digital business data to inform decisions and plan
strategically
Worked
cross-functionally in a highly collaborative environment, preferably in a
remote capacity
Genuinely
like working with clients and their distributed stakeholder groups
Love
product strategy, but obsessed with the details on execution
Lifelong
learner
If you’re
interested in checking out the swell people you’ll be working with, click here
to learn more about the team.
If you have
questions as you go through this, make notes and if we haven’t answered them by
the end, feel free to email chris@crometrics.com or tom@crometrics.com.
Our Culture
We’re a
remote company. We are spread out all over the country and enjoy the
flexibility remote working affords. Want to go on a mountain bike ride in the
middle of the day? Cool, don’t forget your helmet! Need to pick the kids up
from school? Nice, you’ve got parent of the year in the bag. We stay connected
through Slack and workcations, including one annual trip that is funded by the
company.
Our
engineers value elegant code, but move fast. We’re writing code that runs on
top of existing websites. Some tests only run for a few days before
disappearing (though some do so well they become a permanent part of the
client’s site). If “minimum viable product” isn’t in your lexicon, you aren’t a
good fit.
Communication
is critical. We’re a remote company. That makes communication — including
writing and reading comprehension — extremely important. You’ll work closely
with engineers, designers and writers. This is not a simple “write specs and
close tickets” gig. Successful applicants enjoy the process of defining and
clarifying specs, documenting processes, improving processes, seeing their
ideas and work affect millions of users, and uploading custom emoji to Slack.
We’re
relentlessly focused on our client’s happiness. The PM is a client-facing role.
Managing a client relationship virtually takes a different type of skill set –
the PMs have to be both a strategic partner, the customer (represented by the
data), teacher and project manager over the phone/email/Slack, all while
delivering an exceptional level of service. This type of interaction is not for
everyone, and we completely understand. It’s not easy!
We are not
perfect. A the core of experimentation is the lesson to be learned from the
test, whether a win, loss or inconclusive. We extend this concept to everything
we do by setting the bar high for our team and fostering an environment of
radical candor and constant learning.
This short
essay sums up the philosophy we operate by: This is Professionalism. Sound like
something you are interested in? Read on.
A unique
application and hiring process, just like us
We’re glad
you’re interested in working with us. We have a fairly unusual hiring process,
but it has proven to work well both for us and for potential new hires. We have
found that demonstrating basic competency is the best predictor of initial
qualification for working with us, followed by actual work.
Our process
reflects that. We’ve outlined our values and how we work above, and now we will
ask you to complete a couple small tasks to show us you’re interested.
Create A
Work Sample
The
following is a typical task you would be doing on a daily basis. Follow the
steps below to see if this type of work interests you and is a good fit. Please
do not spend more than an hour on this task, as it is intended for you to be
able to demonstrate basic competency in the core part of the job you will be
doing.
We want to
know how you think about designing elegant product solutions focused around
increasing conversions.
Here is the
website for a past client: Hired.com. Hired spends a lot of money (e.g. through
paid ads) to drive applicants, primarily software engineers, to their site.
Their goal is to increase the number of leads/applicants that complete the
signup flow and are ready to be hired.
Your first
task is to come up with a hypothesis backlog of at least 6-8 ideas you have for
improving conversions for Hired.com. An example of a hypothesis is: “Adding a
video to the Hired website will help job candidates understand how Hired works
and therefore, increase conversions.”
Once you’ve
developed your hypothesis backlog, choose one of the ideas that you believe is
most likely to increase leads.
Write a spec
for your chosen idea comprised of the user story, any supporting data, expected
user or page interactions, engineering notes, etc. Optionally, you may also
produce a wireframe and/or a visual to go along with your spec, using any
number of UX tools such as Axure, Balsamiq, Invision or even simple pen/paper
sketching. Just be sure to submit your spec as an image so anyone can view it
without special software.
In a
real-life client situation, you will work with the client to create a testing
roadmap supported by data that aligns with the client’s KPI’s. You’ll then
write a spec for the experiments, and will work with engineering to implement
and QA the experiment. Once the test is implemented, you’ll run an A/B test,
share the results with the client, draw insights from the test, and develop new
ideas for testing.
Email
Application
When you’ve
completed your hypothesis backlog and spec, please send an email to
tom@crometrics.com and chris@crometrics.com. In the email, include the
following:
A paragraph
that tells us a little about yourself, why you want the job, and a description
of prior A/B testing experience
Desired
annual compensation range (to ensure we’re not wasting one another’s time –
we’re not going to hold you to this number) and general availability
Resume and
link to your LinkedIn profile
The
hypothesis/ideas backlog you created for Hired.com
The
spec/wireframe for one of your top hypotheses
Paid
Interview
Assuming
your submission exceeds expectations, we will reach out to schedule a few
informal conversations with our team to learn more about you, and provide an
opportunity for you to ask questions of us. If all goes well for both you and
CROmetrics, we will hire you for a “paid interview” where you start working
with us for up to 2 weeks (20 hours max) as a 1099 contractor. This can be done
on the side of your current full-time job so there is less risk to you.
If both
parties like working together, we expand the relationship into a full time W2
role. If not, we go our separate ways and both sides “won” in the deal. Thanks
again for your interest in the Growth Product Manager position with CROmetrics.
We look forward to hearing from you!
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